I connect business thinking with the work of making things happen.
For 20+ years, my work has brought together business, technology, product development, and execution. I help entrepreneurs and business owners work through what an opportunity could become — who it serves, why customers would pay, and what it takes to bring it to market.
That can mean challenging an early idea, shaping a business model, coordinating a team, or getting involved in building and launching a solution.
How I approach the work
Start with customers.
Understand the problem, the alternatives, and why someone would choose to pay for a solution.
Challenge the idea early.
Test the assumptions before making a significant investment. Sometimes the right decision is to change direction or stop.
Connect decisions to execution.
Keep the work focused on customers, commercial opportunities, and the practical steps needed to build the business.
Working together
I can contribute as an advisor or become involved hands-on, depending on the opportunity and what the business needs. We can start with a conversation about where you are and what you want to accomplish.